Marketing Gone Wrong: Examples of Bad Marketing (Part 2)

As you’ve previously read in our first part, bad marketing can seriously affect companies’ reputation. In an age where social media platforms disperse information quicker than news outlets, it’s vital to ensure that every step of the marketing campaign is thought about and considered before being implemented.
 
In this second part, we’ll visit a few more examples of when marketing goes wrong.
 
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How Can Small Businesses Master Marketing?

People often dream of quitting their job and starting up something of their own, but this can take a huge leap of faith as the challenge can seem huge with many potential hurdles in the way. Also, at the heart of any start up or successful business is marketing, and with little or no knowledge, marketing can be overwhelming. The good news is that no matter how small your business may be or if you are just taking your first steps, there are a few marketing starter points to get the ball rolling. So, what are they?

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Offline Marketing Tactics That Work

The online world is the main focus of marketing in the modern age, following the shift of people becoming increasingly influenced by what they see on the web. Facebook, Twitter, effective and dynamic websites are all important factors in this online push for customers. However, this ever-evolving landscape is one that is never certain and can never be a sure thing.
 
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The Future of Silicone Wristbands

Wearable technology has been theorised in sci-fi films for decades and, as our own technology develops, it’s become quite apparent that the future is now. Regarding silicone wristbands, their usefulness has been noticed and utilised to make life easier.
 
But how will silicone wristbands help us in the future? Scientists are already investing in these wristbands, ensuring that they can be even more helpful for everyone. Wearable, advanced technology will become more than a sci-fi fantasy!
 
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How RFID Wristbands Are Great for Events

RFID, or radio-frequency identification, utilises electromagnetic fields in order to be able to identify and track tags automatically. In events, this technology combined with silicone wristbands provides a durable and resistant option for attendees.

In addition, sponsors and companies also benefit from this easy-to-use technology. But what are the benefits of using RFID silicone wristbands for events?

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The Power of the Wristband: Controversial Campaigning


In the world news recently, you may have heard of the case of Abdirhman Abdi and the police officer charged for manslaughter of the man in question. The Ottawa police officers have been purchasing wristbands expressing solidarity with the officer accused. These wristbands bear the words “United we stand, divided we fall” with the number 1998; which is the accused constable Daniel Montsions badge number.


Although an extremely controversial story, this is a notable example of how a small yet powerful act of a wristband can get the conversations started.


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Tips for Successful Charity Marketing Campaigns

Charities often face funding issues that can be correlated with not having efficient marketing campaigns. When devising a strategy that works, you need to understand your audience in order to be able to effectively set up your multi-channel campaign and spread your message.

 

There are a few easy steps you can take to help ensure your charity’s campaign is successful.

 

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Top Myths: Charity and Awareness

There are many positive reasons behind donating to charity and raising awareness, but there are also some common myths that may leave some people concerned about where their money goes and what difference it is making. People may question whether raising awareness makes any change and if so, what changed? Let’s separate the fact from the fiction.

 

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Case Study: Mission Rabies

As a UK based charity, Mission Rabies launched in 2013 to actively work towards fighting rabies in the endemic areas of the world. Their mission is to eradicate what is the world’s deadliest disease by 2030. In order to save lives, Mission Rabies has a programme based on the advice of the World Health Organisation to eliminate the disease.

Through the ‘One Health’ approach, considering the connection that all animals, humans, and the environment have is a big step towards controlling rabies.

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Benefits of Supporting Charity Within a Business

Supporting a charity, as well as being a great cause and helping others out, can benefit you as a business. You can see plenty of positive results, both for the charity and for your business. Whether you just have a money jar in the office or you hold an annual event; it’s goal-orientated and a way to work together to reach a target. And all for a wonderful cause!

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