Category Archives: Marketing

4 Tips for Planning an Event on a Budget

Businesses of all sizes benefit from putting on events for their clients and customers. Fundraising, charity and promotional events are just a few options. Events are a great way to make connections, re-connect with existing clients and attract new customers. … Continue reading

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Why RFID Wristbands are Perfect for Gym Access Control

If you’re setting up or looking to improve the access control in your gym, then you should definitely consider using RFID wristbands. These wristbands have a wide range of benefits for the gym owner and here we explore how they … Continue reading

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Why Personalised Wristbands Belong in Your Marketing Mix

Ever since the phenomenal success of the iconic yellow Livestrong silicone wristband in 2004, these simple accessories have been a must have marketing item. Cleverly combining fashion and promotion, personalised wristbands make a positive and powerful impact.

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What are the Best Bold Colours to Use in Marketing?

Personalised wristbands and RFID Wristbands are a great way to get your brand noticed, but by choosing the right colour, you can create maximum visibility as well as ensure that your brand message is remembered for longer. Read on and … Continue reading

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Wear Your Campaign – The Impact of Wrist-Based Marketing

If you’ve ever been exposed to a marketing campaign, you’ll know that there are countless ways that businesses advertise their product, brand or ideals in many different mediums. From billboards to online adverts, and viral campaigns to videos, a lot … Continue reading

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What Style of Wristband is Best for Your Brand’s Aim?

  Personalised silicone wristbands have seen a surge in popularity over recent years, becoming a staple choice for brand advertising and a clever way to organically spread a name. A great design will make waves amongst friend circles, as well as … Continue reading

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5 Simple Ways to Boost Brand Awareness

  Whether a business is starting up or needs a few more customers, it is most likely missing out on one key factor: brand awareness. Besides traditional advertising, there are many other ways to get the word out into the … Continue reading

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Marketing Gone Wrong: Examples of Bad Marketing (Part 2)

As you’ve previously read in the first part on the Silicone Wristbands blog, bad marketing can seriously affect companies’ reputation. In an age where social media platforms disperse information quicker than news outlets, it’s vital to ensure that every step of the … Continue reading

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How Can Small Businesses Master Marketing?

People often dream of quitting their job and starting up something of their own, but this can take a huge leap of faith as the challenge can seem huge with many potential hurdles in the way. Also, at the heart … Continue reading

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Offline Marketing Tactics That Work

The online world is the main focus of marketing in the modern age, following the shift of people becoming increasingly influenced by what they see on the web. Facebook, Twitter, effective and dynamic websites are all important factors in this … Continue reading

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