In marketing, consistency is key. You need to be sending out the same message on a daily basis. On social media, your website, in-store and even in the promotional products that you send out into the world. The marketing campaign that you implement needs to have this level of coherency across your strategy.
So, how do you cut through the buzzwords and create a marketing campaign that puts your brand on the map?
Define Your Brand
A marketing campaign can never be successful if it does not have a strong brand to endorse. So, defining your brand is one of the first steps you should take. This can be a long process, but ultimately you should have a strong logo, defining slogan or keywords, and your brand voice should be clear. This is down to your individual company; it will be unique to you and you should not be disheartened if it is difficult to discover at first.
A brand should also allow for growth. Your business in year one may be a very different creature to your business in year five. With this in mind, don’t create a brand that you will be stuck with as you have cemented it in stone. Leave room for development as your company goes from strength to strength.
You may have a different tone for your social media compared to your blog posts, but they both have the same strong brand personality of your company. The brand of your company should be strong enough to shine through, despite a change in tone or platform.
The brand should be the most obvious, consistent, part of your marketing campaign. Defining it from the outset, then, is important to create a powerful marketing message.
One of the best ways to spread the word about your brand is to create content. In marketing, content is invaluable and can define your company in the eyes of your customers. From witty tweets to informative blog posts, the words that you put on the internet can influence your customers. Converting a good impression online into a real-world sale or connection.
Want to make sure your content is top notch? Have every you send out looked over by an editor, that way you will always be assured your content is as good as can be!
Spread the Word
Don’t just stick to digital marketing, create a brand that translates well onto promotional products to spread your company in a tangible way. One way to do this is with a silicone wristband. It can be a small, tangible, vehicle for your brand in the real world to coincide with your growing digital presence.