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How to Plan a Successful Fundraising Campaign

Fundraising is an important part of any charity campaign, however it can be difficult to know where to start when you’re in the planning stages. So we’ve come up with a few little pointers that will help your campaign to be a success!

 

Purpose

 

Before any planning takes place you need to specify the purpose of your event; it’s probably to raise money, but that shouldn’t be the only goal. No doubt the charity in question is important to you, so you not only need to raise money, but awareness. The more people who are aware of the issue, the more people can spread the word and raise more money!

 

 

Target Audience

 

Consider who your target audience is; of course, you’d like to target everybody, however not everyone will be interested in the same thing.  Focus on one particular age group at a time, to make sure that you are as appealing as you can be.

 


Promotion

 

Promoting your fundraising campaign is ESSENTIAL. You won’t be very successful without. There are many different ways that you can promote and market your campaign and cause, from events to T-shirts. Charity wristbands have proven to be an exceptional way to raise awareness and money; Help4Heroes and Cancer Research UK, have all been known to include a wristband campaign in their fundraising techniques.

 

 

Saying Thanks! 

 

 

Remember to say thank you. Whatever the donation, whatever the turn out, you must always say thank you to those who donate not only money, but time and energy.

 

 

Charity campaigning isn’t easy and it can take a lot of time. If people feel appreciated for their hard work, then your fundraising event or campaign is more likely to be successful.

 

A successful campaigning event doesn’t just need exceptional promotional devices, but also planning and careful consideration. So good luck with your event, we hope it’s a success!

 

If you’d like to use a wristband campaign for your charity event, please check out our website where you’ll find a range of silicone wristbands. We will be more than happy to provide advice, should you need it. Contact us on 01524 848382 to speak to our team today.