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The Importance of Marketing at Christmas

Have you seen the latest Christmas adverts? John Lewis has made us believe that dogs can bounce, Sainsbury’s has shown us that time is the best present and even Aldi have revealed the bravery of carrots. These marketing campaigns are directly a result of the holiday season and benefit from it in many ways.

But, the benefits of Christmas marketing are not only limited to the television! Your company can also gain a surge of good cheer this Christmas through a well thought out marketing campaign. Why is this such a good season for marketing campaigns?

Christmas Breeds Good Cheer

Christmas cheers
People are much more receptive to marketing at Christmas. They are happier, friendlier and feeling the good vibes of the season. Targeting this festive feeling has been at the heart of Christmas marketing for years. After all, many of the adverts seen are targeted specifically at that special ‘something’ that Christmas seems to inspire in people.

It’s not an exact science, but it’s a truth that is hard to refute. If Scrooge can turn a new leaf as a result of some scare-tactic marketing by ghosts, then your much friendlier marketing techniques also promise success!

Christmas Giveaways

dog with Christmas bone - iStock_000054902078_Large
Spreading your company message through a few key giveaways is perfect for the Christmas season. People love free things, but it especially ties in with the giving nature of this most wonderful time of year! So, release your inner Santa Claus this Christmas with a great giveaway from wristbands to elf ears!

New Year’s Resolutions

Fireworks Shaldon 2015
The approaching end of the year can also be the perfect point to market your company. Do you sell exercise equipment? Then this is definitely your busiest time of year as people vow to get fitter, so a hard marketing campaign is needed to ensure you attract all of these potential customers.

Of course, not everyone is in the exercise business. But, New Year sparks a number of resolutions that you could benefit from. It may be even the resolution to expand their business which leads them to a partnership with you. At the start of the New Year people feel the endless possibilities that the next twelve months have in store, so this is potentially the time of year that will reap a lot of new opportunities that you never even dreamt of.

Do you have some amazing ideas for your marketing campaign this Christmas? Whatever you wish to use your wristbands for, we can provide high quality wristbands in any colour and with a range of extras. If you would like to find out more about any of our services, please don’t hesitate to get in touch with us by calling 01524 848382 to speak to a member of our team.