For a business to be successful, it needs to have a brilliant marketing campaign in place. This includes personalised promotional products that are a good representation of its brand, way of doing business and people. Custom made promotional products have become a fantastic way for both big and small businesses alike to promote their business message, highlight their logo and drive repeat business.
Personalised Lanyards are a popular accessory to use for marketing purposes. They are stylish, highly visible, fun to wear and functional. As a specialist supplier of Personalised Lanyards, we know from experience what a highly effective promotional product they are.
Key reasons to use Personalised Lanyards as part of your next marketing campaign
They Make a Brilliant Promotional Giveaway
Everyone loves a freebie, right? But why? Because it endears us to the gift-giver, another reason to like someone. That’s why Coca-Cola sends armies of promo folks on to the street to give out free cans on hot days – not because you’re likely to buy another can, but to make you like them (and think of them when you next need a fizzy fix!).
We’re reciprocal creatures – it’s no shocker that the phrase quid pro quo has been around since, well, since Latin times. So when your company scratches the customer’s back, metaphorically speaking (unless you sell back-scratchers, of course), the customer returns the favour by buying your awesome wares. Better yet, it’s the start of a beautiful professional relationship because those free gifts also lead to brand loyalty.
Another major bonus of Personalised Lanyards is the free advertising they provide. Pop those beauties around the necks of as many people as you can and voila – brand visibility!
So, thanks to their wearable nature, your business name, logo and even brand colours are going to be well and truly in the public eye. At the right event, it’ll even start some conversations and stir serious debate, raising awareness of your brand in a way that’d be next to impossible with just a basic business card. In addition to that, it’ll also mean customers will begin to sub-consciously associate themselves with your brand.
Beyond marketing and promotion, Lanyards also have an extra benefit – they’re incredibly practical.
That practicality means, instead of just handing out, say, promotional USB sticks, or a phone holder, you can pop them on a lanyard and make sure they’re super-handy and within reach. So you’re not just promoting your company; you’re also helping your customers out. Now that’s the sort of organisation everyone wants to do business with.
If you want a Personalised Lanyard for your organisation, we provide an extensive range of designs that can be tailored to your specific needs and requirements. Whether you want to bulk order for a huge festival or buy a few for a smaller event or conference, we have you covered.